FRANCHISE TRADE MARK
With the rapid advancement of information technology in all sectors especially the veryopen, make us clear about all the changes and scientific progress achieved so many things that we need to learn and look at the currents of change, in terms of brand law"franchise /" with all
aspects of the law has not been much to know, basically the business "franchise" is one of the advantages "opportinity investment" of a registeredbrand, so the usefulness and advantages of the registered mark has no limits, with therecord business is run in accordance with regulations and legislation applicable.
"Franchise" is defined as a way of doing business in the areas of cooperation betweentwo or more company / individual, on one hand act as the "franchisor" brand / brand owners and other parties to implement the rights in carrying out its brand businessactivities referred to as "franchisee". In the course of this business, the owner of theregistered mark (either a trademark or brand related services) provide limitations andrequirements as well - certain conditions agreed to by both parties of the "know how" ofthe brand, including: the distinctive features brand, product type, form of business / outlet,the company / factory mark, brand identity (identity mark / trade a dress that includes:logos, designs, colors, packaging of goods, layout, menu, presentation procedures /services, clothing uniform, jingle songs, advertisements, brochures, marketingtechniques, and operational guidance)
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